Does your website generate you income? If not then you have come to the right place, MFG Design is a Google Ads certified agency. We help generate leads for your business, whether it be sign up, quote or contact forms. We ensure that your ads are shown to the right market and your budget is well spent.
Google has become one of the most popular ways to market your business to the world. Many businesses have found success and value when using it to market their products and services online. Having over 1.2 trillion searches per year worldwide, Google is by far the largest search engine on the web today. With a staggering 3.5 billion searches on a daily basis, it has proved itself to be a highly powerful business tool, with so many brands finding success through Google Ads and Analytics.
It allows you to expose your business to your chosen audience, drawing in people who have a genuine interest in what you have to offer. The power of Google has ultimately allowed businesses to showcase their products and services to people who are looking for it. Take advantage of the power of Google, you cannot simply create a website and expect people to find it, you need to find ways to encourage the right people to visit your site.
Advertisers bid on keywords in order to serve an ad which, when clicked upon, leads the searcher to a website landing page where a conversion goal, such as a lead generation or purchase, can be completed. The Google Ads auction is based around two fundamental elements: keywords and cost-per-click (CPC) bidding.
With goal tracking setup correctly we are able to give accurate stats of how many signup forms have been submitted or how many products have been sold for any given month.
Keywords are the foundation of a successful Google Ads campaign. You need to match what your business offers to what your customers are searching for. Using our algorithm we find the most searched keywords related to your products and then refine those keywords to those that have the highest conversion rate.
Quality Score is Google’s rating of the quality and relevance of both your keywords and pay per click (PPC) ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process, because it has far-reaching effects on your Google Ads success. This number can decide the fate of your account.
Google Analytics is a software tool that is connected to your website through a piece of tracking code which tracks visitors to your website.
Once we have done the difficult part of choosing keywords and writing ad copy and put them online, you will start to see some results from your campaigns. Based on these results, we can optimize your account in a few ways. The first optimization technique increases traffic to your website. We’ll explore how to gain more impressions and more clicks for your account. Then, once you have visitors, we’ll learn how to gain more page views from them. The second optimization technique increases conversion rates. We’ll learn how to increase these rates and explore additional conversion types that help move your visitors through the buying funnel.
Google Ads remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site… Remarketing, also known as retargeting, can dramatically increase your conversion rates.
Ads are the only part of your Google Ads account a consumer will ever see. When a searcher sees your ad, the ad needs to stand up, wave its arms, jump up and down, and shout, “I have the answer to your question!”
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